The Inheritance of Hope Podcast

When someone experiences a loss, friends and family often ask, “What can I do?”

GiveWillow provides a simple answer. In this episode, April McClure, Chief Engagement Officer at GiveWillow, shares how the first funeral registry platform, often described as “a wedding registry, but for funerals”, helps families communicate their needs during one of life’s most overwhelming seasons.

Inspired by the founder’s own family experience with sudden loss, GiveWillow allows loved ones to offer meaningful support in ways that matter most. Families can create a personalized registry for funeral expenses, meals, pet care, errands, memorial projects, charitable donations, and other practical needs. Supporters can then choose exactly how they want to help, easing both financial and emotional burdens.

GiveWillow makes needs visible and easy to fulfill, transforming gestures of support into meaningful action. The service is completely free, fully customizable and designed to meet people wherever they are in their grief journey. Maybe you know someone in need of this service.

00:00 Introduction & GiveWillow Overview
01:44 Introducing GiveWillow: A New Resource for Grief
03:05 How GiveWillow Started: Founder’s Story of Loss
05:14 Understanding the Funeral Registry Concept
09:04 How GiveWillow Supports Grieving Families
09:25 What Can You Add to a Funeral Registry?
14:57 Managing Grief Finances: Practical Support for Families

Learn more about GiveWillow and follow their socials for ongoing ideas on how to support those we love: https://givewillow.com

Helpful Resources
Learn more about GiveWillow here.
Follow them on Facebook and Instagram.
Check out the Inheritance of Hope Resource Directory for more resources.